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Black Friday has once again descended upon us, bringing with it a swathe of fresh phone deals to pick through. Some of these will be noteworthy discounts that bring popular smartphones down to record-low prices but others will be trumped-up nothings that don’t offer anywhere near the value they purport to.
To separate the bargains from the bin-worthy, I’m going to be sifting through all of the Black Friday smartphone deals that come through in the next few days and collecting the best of them right here.
If you don’t see anything that catches your eye upon first perusal, be sure to check back in regularly – I’ll be updating this page with all of the latest and most enticing deals. For now, read on to see the best phone deals of Black Friday 2025.
Best Black Friday phone deals 2025: At a glance
- Google Pixel 10: Was £799; now £599 | View deal at Amazon
- Apple iPhone 16e: Avg £549; now £509 | View deal at Amazon
- Google Pixel 9a: Avg £443; now £347 | View deal at Amazon
- Samsung Galaxy S25 Edge: Avg £1,022; now £749 | View deal at Amazon
- iPhone 17 Pro: 500GB data for £99 upfront and £45/mth | View deal at iD Mobile
How to avoid bad Black Friday phone deals
As mentioned up top, there are myriad phone deals knocking around right now, and not all of them are worth your time or money. There are a couple of key things to bear in mind when shopping for a new phone during a sales event:
Is this actually a discount?
Retailers love to refer back to a phone’s original launch price when advertising “discounts”, as it makes the reduction appear much grander than it actually is. When something claims to be hundreds of pounds off for Black Friday, but was in fact only £30 more expensive a couple of months ago, that’s a bad deal.
To circumvent this phenomenon, we use price tracking tools like CamelCamelCamel and Keepa to measure deal prices against the average price – usually over the past 180 days, where possible. This allows us to determine whether a deal is actually worth recommending, or is simply retailers playing smoke and mirrors.
Should I get a contract or buy the phone SIM-free?
I always recommend buying a phone SIM-free where possible, as it almost always works out more cost-effective. You can then pair your new phone with the mobile network of your choice and have more flexibility to cancel or switch provider when you want to, rather than getting locked into a contract for months on end.
With that being said, it’s not always feasible to buy a phone outright, especially when we’re talking about flagship phones that regularly extend into four figures. In that case, I’ll be highlighting offers that get you the phone and a decent amount of monthly data for the best price possible.
How much should I be spending?
Which brings us to prices. I’ve split the offers into three distinct categories: budget phones, mid-range phones and flagship phones. The former is where you’ll find the dirt-cheap bargains (under £300), flagships are the top-of-the-line models with more power and stronger cameras (over £600), and mid-range phones naturally fill the space in between.
While flagships are traditionally the most exciting picks, I’m a staunch champion of the mid-range. Here, you can find a fantastic balance between affordability and functionality, with a wealth of features and classy designs at prices that don’t hurt your wallet too much. But, of course, how much you should spend depends entirely on what you’re looking for.
The best phone deals of Black Friday 2025
Best budget phone Black Friday deals
1. Motorola Moto G56
- Black Friday 2025 price: £158 | View deal at Amazon
- Average price over the past 160 days: £195
The Motorola Moto G56 is a freshly reviewed budget phone from one of the best makers in the business. This bargain handset has exceptional durability, with better water resistance than anything else in this price range, and a big, bright display. Performance and battery life aren’t the best around but they’re both decent enough for this low price.
Speaking of which. This phone has averaged £195 in price since release (roughly 160 days at the time of writing) but has now dropped down to just £158. That’s a ridiculously good price for such a sleek and well-rounded budget phone.
2. Nothing Phone (3a)
- Black Friday 2025 deal price: £274 | View deal at Amazon
- Average price over the past 180 days: £313
Nothing’s classy and stylish Phone (3a) has always been a bargain among mid-range phones, offering a telephoto camera, useful AI and a beautiful display for an incredibly low price. Now, it’s even more compelling, with this Black Friday discount dropping the price down into budget territory.
Previously averaging £313 over the past 180 days, the Nothing Phone (3a) is now going for just £274. If you want something that stands out from the crowd, this is the one for you.
3. Honor 400
- Black Friday 2025 deal price: £249 | View deal at Amazon
- Average price over the past 180 days: £328
From the massive 200-megapixel main camera to the impressive six years of software support, this discounted Honor 400 offers a level of quality that we rarely see in the budget price range. The display is another high point, with a sharp resolution, decent peak brightness and outstanding colour accuracy, recording an average Delta E of just 0.67 in our testing.
The Honor 400 originally launched for £400 (nominative determinism?) but has averaged £328 in price over the past 180 days. For Black Friday, that has been slashed down to just £249 – the cheapest it’s ever been.
Best mid-range phone Black Friday deals
4. Google Pixel 9a
- Black Friday 2025 deal price: £347 | View deal at Amazon
- Average price over the past 180 days: £443
The mid-range phone I recommend above all others is the Google Pixel 9a, and right now, it’s down to its cheapest price on record. It averaged £443 in price over the past 180 days but it’s dipped down to just £347 ahead of Black Friday.
For that, you’re getting a beautiful display, seven years of software support and two outstanding rear cameras. Perhaps most impressive, however, is just how well the Pixel 9a performed in my battery testing, delivering one of the best results I’ve ever recorded – surpassing many phones that cost more than twice as much.
You don’t get a telephoto camera and general performance isn’t as nippy as some rivals but even still, as a bargain all-rounder, the Google Pixel 9a is by far the best pick – and it’s more enticing than ever at this price.
5. Apple iPhone 16e
- Black Friday 2025 price: £499 | View deal at Amazon
- Average price over the past 180 days: £545
Apple fans aren’t being left out of the discount bonanza – the value option of the iPhone range, the iPhone 16e, has received a small but appreciated price drop ahead of Black Friday. It previously averaged £545 in price but right now, you can pick one up for £499. That’s the cheapest that we’ve seen it thus far.
As with most of Apple’s range, the iPhone 16e offers excellent performance – beating similarly priced Android phones in both our CPU speed test and offscreen gaming framerate test – and particularly excellent video recording. You only get one rear camera but it captures exceptional 4K Dolby Video HDR footage, which is unlike anything else at this price.
6. Google Pixel 10
- Black Friday 2025 price: £599 | View deal at Amazon
- First major discount
This may well end up being the best phone deal of Black Friday overall. Despite having only been out for a couple of months, the Google Pixel 10 has received its first major discount ahead of Black Friday – and it’s substantial. The entry-level 128GB model retails for £799 but this deal sees the price plummet to just £599.
The Pixel 10 was already my favourite of Google’s latest batch of flagships, with its new telephoto camera and PixelSnap magnetic wireless charging feeling like a substantial upgrade. Performance and battery life didn’t quite measure up to rivals around this price in my testing but neither was bad enough to undermine everything the Pixel 10 gets right.
More deals on the Pixel 10 series:
- Google Pixel 10 Pro with free case | Avg £1,006, now £899 | View deal
- Google Pixel 10 Pro XL with free case | Avg £1,188, now £999 | View deal
Best flagship phone Black Friday deals
7. Samsung Galaxy S25 Ultra
- Black Friday 2025 contract price: £89 upfront, £34/mth | View deal at iD Mobile
- Black Friday 2025 SIM-free price: £999 | View deal at Amazon
Here we have our current favourite smartphone, the all-singing, all-dancing Samsung Galaxy S25 Ultra with two equally compelling offers on it. The first is to buy the phone SIM-free, which will currently cost you as little as £999 for the entry-level 256GB model. That’s a decent reduction from the average price (over the past 180 days) of £1,148 and the joint-lowest price we’ve ever seen it.
£999 is still a hefty sum, however, and not everybody can outlay that upfront. If you’d prefer to chip away at the total monthly, the best contract going on the Galaxy S25 Ultra right now is from iD Mobile. Here, you get the 256GB model with 500GB of monthly data for £89 upfront and £34/mth thereafter.
Prices are set to rise to £35.49 in April 2026 and then to £37 in April 2027 (per the Consumer Price Index), which brings the total outlay to around £1,083 by my count. Considering that this method includes 500GB of monthly data for 24 months, the fact that this is only £84 more expensive than buying the phone outright is very impressive.
8. Apple iPhone 17 Pro
- Black Friday 2025 contract price: £99 upfront, £45/mth | View deal at iD Mobile
- Sim-free price: £1,099
It’s a rare thing to find Apple phones participating in deals events like Black Friday – you’re far more likely to find keenly priced contracts than discounted handsets. Of the offers I’ve perused, this deal from iD Mobile is the most appealing.
The iPhone 17 Pro (our favourite of Apple’s latest bushel of handsets) with 256GB of storage and 500GB of monthly data can be yours for £99 upfront and £45/mth.
In line with the consumer price index, prices are set to rise in April 2026 to £46.49/mth and then in April 2027 to £48/mth, which means that, at the end of the contract, you’ll have paid around £1,122 in total.
Considering that right now, buying the iPhone 17 Pro outright would cost you £1,099, the idea of forking out an extra £23 for two year’s worth of 500GB monthly data isn’t too bad at all. If you fancy the latest and greatest iPhone, this is the deal I recommend.
9. Samsung Galaxy S25 Edge
- Black Friday 2025 deal price: £749 | View deal at Amazon
- Average price over the past 180 days: £1,022
Samsung was the first out of the gate in the burgeoning ultra-slim smartphone race, with the stylish, sturdy and incredibly skinny Galaxy S25 Edge. In addition to its physics-defying dimensions, the S25 Edge impressed with a gorgeous and robust titanium frame, fantastic performance and an outstanding 200-megapixel main camera.
In fact, my biggest issue with the S25 Edge was the price – a factor that has now been handily swept aside. Previously averaging around £1,022, the Samsung Galaxy S25 Edge has now plummeted down to £749 – the cheapest it’s ever been by quite some way.
