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We’re used to flash sales being a part of Amazon Prime Day events but, even by that standard, this Google Pixel 10 deal feels a little chaotic. The main event hasn’t even started yet and here we have a record-low price on my favourite smartphone in the Pixel 10 series, and there are only a handful of hours left to snatch one up.
The deal – which we’ll dig into below – is the best price that I’ve seen the Pixel 10 at yet, so if you fancy playing with the new PixelSnap magnets or the 5x telephoto camera, be sure to secure your order before midnight tonight, else it’ll turn back into a pumpkin and those are hard to make phone calls with.
What is the deal?
The Google Pixel 10 launched back in August 2025 with a starting price of £799 for the 128GB model. The price has fluctuated a little since then, averaging £614 over the past 180 days, but the lowest we’d previously seen it go was £549.
Now, you can get the Pixel 10 for just £499 – as long as you don’t mind the black model. We’re also only talking about the entry-level model with 128GB of storage here. The 256GB model is not included in discounts and is sitting at a comparatively massive £799 for all colour options.
What did I say in my review?
In my Google Pixel 10 review, I rated it four stars but decided not to give it an award. So why am I recommending it now? Because context is everything and the biggest context change here is the price.
When I initially rated the Pixel 10, it wanted £799 of your hard-earned pounds, and I didn’t feel that it quite deserved it. At £499, however, the shortfalls are easier to forgive and the benefits are all the more appealing.
The positives
The entire Pixel 10 series that launched in August 2025 debuted the new PixelSnap magnets, which is essentially Google’s response to Apple’s MagSafe technology. These allow you to snap the phone to magnetic holders or attach magnetic accessories like pop sockets or Qi2 wireless chargers without needing a case, just like flagship iPhones.
It’s a great inclusion but even more appealing is that the Pixel 10 is the first non-Pro model in the series to add a telephoto camera. The 10.8-megapixel 5x telephoto camera is a gorgeous shooter, producing crisp, bright zoom shots in our testing with lovely colours and excellent dynamic range. It joins an already excellent camera suite that excels in everything from night shots to portraits, and includes a deep editing suite with features like Best Take and Add Me giving you even more fun tools to play with.
Another highlight that really stood out in my testing was the display. Google screens consistently impress when I pull out the old colourimeter and the Pixel 10’s 6.3in OLED panel was no different. I recorded a fantastic peak brightness of 1,493cd/m2 on adaptive mode and 1,820cd/m2 when displaying HDR content, and the average Delta E of 0.86 indicates that the Pixel 10 does a great job at accurately reproducing the colours of the sRGB gamut.
Finally, Google phones have some of the cleanest and most accessible software of any Android (unsurprising, since Google also develops the Android platform) and all of the Pixel 10 series get an outstanding seven years of OS updates, security patches and Pixel Feature Drops. Add in Gemini, which is the best on-device AI around right now, and the software experience here is hard to surpass.
The negatives
What held the Pixel 10 back from my recommendation was that the battery life did not impress in my testing. I ran our standard looping video test and the Pixel 10 tapped out after 22hrs 45mins. Not only is this a few hours shy of the Pixel 9’s results, it’s weaker than most other handsets in the Pixel 10’s original price range.
This was an issue that plagued the entire Pixel 10 line, and in fairness, the resulting battery life is still long enough that users who religiously charge overnight shouldn’t feel the need to reach for a charger during a day of moderate use, but it’s still a shame to see.
Other issues with the Pixel 10 were that it dropped Wi-Fi 7 support, a feature offered by the Pixel 9, and despite generational improvements, the Tensor G5 chipset still couldn’t match other phones in this price range in my CPU and GPU testing.
Should you buy this Pixel 10 deal?
Performance is still decent enough, however, especially for this new, lower price. And the battery life, while not ideal, is still far from disastrous. As long as you aren’t planning to spend days on end using your phone heavily without charging it overnight, this shouldn’t impact your daily usage.
More to the point, the sheer bargain of this price is incredibly hard to overlook. That excellent 5x telephoto camera and the fun new PixelSnap magnets, as well as the seven years of software support, are all great inclusions for this price. If you like a Pixel and want to try out the latest series, this Pixel 10 deal is the best way to do so – just remember that this deal ends at midnight tonight, so act fast to secure yours.
