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Amazon Spring Sale TV deals: This MASSIVE Sony Bravia XR A90J TV has never been cheaper

The 83in Sony Bravia XR A90J is selling for an all-time low price as part of the Amazon Spring Sale

Bringing the cinematic experience delivered by the enormous 83in Sony Bravia XR A90J into your home has never been cheaper thanks to this Amazon Spring Sale TV deal.

The 83in model is currently available for an all-time low price of £3,799 – almost £1,500 cheaper than it cost at launch in 2021. Discounts are also available on the 55in model, which is down from £1,699 to £1,499, and the 65in variant, which has seen a £100 price cut and is selling for £1,899.

Amazon’s Spring Sale comes to a close at midnight tonight (29 March) – so you have until then to save £404 on the 83in Sony Bravia XR A90J’s average selling price since launch and secure yourself a gigantic OLED bargain.

View deal at Amazon


The A90J has Master Series status, meaning it meets various criteria outlined by Sony engineers, including the ability to faithfully reproduce images and audio to ensure an artist’s original intent is retained. To date, only four other Sony TVs have had that honour bestowed upon them.

It’s powered by Sony’s super-smart Cognitive Processor XR chip, which uses AI algorithms to continuously assess on-screen images as a human brain would and optimise them accordingly. The result is vibrant, contrast-rich images that retain a natural look while also benefitting from Sony’s XR Motion Clarity technology.

There’s other proprietary Sony technology on display, too. The Japanese manufacturer’s Acoustic Surface Audio+ transforms the TV screen into a speaker and precisely matches audio to where you’d expect it to be coming from on the panel. That audio is highly immersive thanks to support for Dolby Atmos and DTS Digital Surround and the incorporation of Sony’s XR Surround, which virtualises left, right and vertical channels to increase sonic envelopment.

The A90J is also very well-connected, with four HDMI ports, two of which support 4K at 120Hz and Auto Low Latency Mode (ALLM). Those ports make the A90J an appealing choice for gamers, particularly those with a PlayStation 5, who can take advantage of two “Perfect for PlayStation” features: Auto HDR Tone Mapping and Auto Genre Picture Mode.

In terms of smart functionality, the A90J runs the Google TV operating system, which provides access to a huge range of streaming services, including Netflix, Disney+ and Apple TV, along with hands-free help from Google Assistant. It’s a good-looking TV, too, with a “One Slate” design that features a panel just 6mm deep and has a seamless edge bezel.

Having price-checked other retailers, none can match what Amazon is currently selling the three sizes of the A90J for. As mentioned previously, the Spring Sale comes to an end at midnight on Wednesday, 29 March and there’s no guarantee these deals will be around after that, so act now to avoid missing out.

View deal at Amazon


For other great TV offers, head over to our best TV deals page, while our Spring Sale hub has got you covered for all the best deals during Amazon’s latest sale event.

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