To help us provide you with free impartial advice, we may earn a commission if you buy through links on our site. Learn more

Snap up the Apple Watch Series 4 4G version for less this Black Friday

Stop the clock! Grab a £100 saving on this top-notch smartwatch

If you’re in the market for a brand new smartwatch this Black Friday, you’ll be pleased to hear that Amazon has sliced £100 from the Apple Watch Series 4 4G version in its Cyber Weekend sales.

Now £399.95 for a limited time, the Series 4 comes equipped with groundbreaking new features. For example, there are even more workout features (which include yoga and hiking to name a few), ECG functionality and Fall Detection which measures the severity of your fall to assess whether the emergency services need to be called.

Why should you fork out for the GPS+ Cellular model? Well, these clever smartwatches are available on O2, EE, and Vodafone, and can be used to make calls, send messages and even stream music without your phone.

Buy now from Amazon

The Apple Watch Series 4 received high praise in our five-star review for its impressive performance, thin and sleek design, and a larger screen than its predecessor, the Apple Series 3. In fact, Edward Munn said that “the Apple Watch 4 is an amazing smartwatch and, quite simply, the best money can buy”.

If it’s another cut-price fitness wearable you’ve had your eye on, head on over to our dedicated fitness tracker deals page or a roundup of the best fitness trackers and smartwatches. What’s more, we’ve handpicked a selection of the best Black Friday and Cyber Weekend deals here.