To help us provide you with free impartial advice, we may earn a commission if you buy through links on our site. Learn more
This Black Friday, the Expert Reviews editorial team is tracking live Black Friday deals across the thousands of products we’ve tested to separate genuine discounts from artificially inflated rubbish. Every product featured below has been tested and reviewed by us, and every deal is genuine: we never recommend a deal we wouldn’t buy ourselves.
Don’t forget: this year, Black Friday falls on Friday 27 November 2026. You can find out more about the big day – including how long we expect it to last, what will be on sale, and how to spot a good deal – on our When is Black Friday? guide.
This page is our main Black Friday deals hub – a central repository for the absolute best Black Friday deal across all of our tested/maintained categories. It’s a work in progress right now – there are quite a lot of deals to assess – but once it’s ready, you can jump to the category you’re exploring via the On this page section to the right, or try our top ten Black Friday deals quick picks if you want to get shopping ASAP.
The best Black Friday sales events live now
We’re currently busy vetting the deals – major retailers such as Currys, John Lewis and Argos have all launched Black Friday sales events already, as have brands such as Simba, Emma, SharkNinja and Sky.
While we scan tens of thousands of listings for discounts worth your time, here’s a VERY quick list of the sale events happening right now, with some detail:
Argos
Lowest-ever prices on tech, plus up to 30% off home and small kitchen appliances such as air fryers. Argos is offering a Black Friday price guarantee, meaning their prices won’t go cheaper before Christmas.
Currys
Up to £200 off selected large appliances, plus healthy discounts (£200-£400 off) on laptops from the likes of Lenovo and HP and smartphones from Google. Currys is also offering a price guarantee – if the price of a Black Friday deal you bought drops again during the month, you can claim the difference back.
AO
Up to £400 off major domestic appliances, including 40% off bean-to-cup and pod coffee machines, alongside seasonal deals on 4K TVs and member perks on Dyson tech. AO also offers price matching against UK competitors (including promotional voucher codes) and free 100-day returns.
Very
Broad early discounts spanning tech, gaming and home, with up to 40% off floorcare (Dyson, Shark), substantial savings on Ninja kitchen gadgets and bundle deals on LEGO, toys and audio gear.
Richer Sounds
High-end TV and home cinema discounts, with up to £400 off premium OLED and QLED screens from LG and Samsung, plus dedicated voucher codes shaving up to £200 off soundbars, AV receivers and home cinema packages. All purchases come with their standard 6-year TV guarantee.
B&Q
Early winter and home improvement promotions, featuring up to 20% off seasonal climate tech – specifically dehumidifiers, electric radiators, and panel heaters – as well as 25% to 40% off power tools, bathroom fittings and smart home lighting.
Mobiles.co.uk
Contract discounts leading with £0 upfront costs on flagship Apple, Google Pixel, and Samsung Galaxy handsets, paired with massive data boosts (double or triple monthly data) and sub-£10/mth high-data SIM-only plans.
Simba
Up to 33% off sitewide on hybrid mattresses, mattress toppers, and bedding bundles. Purchases include a 200-night risk-free trial, 10-year guarantee and Simba’s Black Friday Price Promise guaranteeing their lowest direct prices for the remainder of the year.
Emma
Up to 40% off across its Original and Hybrid mattress ranges, ergonomic pillows and bed bundles. All sales are backed by a 200-night home trial, 10-year warranty and verified pricing calculated against the price of the product 30 days prior to the sale.
SharkNinja
Up to £100–£200 off popular floorcare (Anti Hair Wrap cordless vacuums, carpet cleaners and PowerDetect robot mops) and top-tier kitchen appliances (Double Stack air fryers, multi-cookers, and Creami makers), complete with direct-order bonus accessories and exclusive voucher codes.
Sky
Early Black Friday entertainment price drops, including lowest-ever monthly rates on Sky Stream + Netflix TV packages, alongside discounted full-fibre broadband bundles with waived setup fees.
How do we assess deals at Expert Reviews?
At Expert Reviews, we track the price history of every single deal using independent tracking tools like Keepa, CamelCamelCamel and PriceSpy for non-Amazon products.
Before recommending a discount from Amazon, we cross-reference the current sale price against both its 6-month average and its previous all-time low. This ensures we never push artificial markdowns, inflated RRPs, or deals that were actually cheaper during earlier sales events like Prime Day.
To assess the quality of a phone contract deal, we use our home-made calculators to determine the overall costs, and compare these to a) previous deals and b) the cost of purchasing the phone outright (with a comparable SIM-only contract). Note that most mobile networks/third party retailers must share both total lifetime costs AND annual inflationary price increases, which makes your life easier as a deals-hunter.
We also try to only recommend deals from mobile networks and broadband providers that score highly in our annual awards events.
While we always encourage savvy shoppers to do their own price-sleuthing with these tools, keeping this page bookmarked saves you the legwork. Backed by decades of collective experience covering major sales and running rigorous lab tests on the latest hardware and home appliances, our team only spotlights genuine discounts on products we have tested and rated highly.
On the rare occasion we highlight a deal on a product that scored lower in our initial testing, we will always be upfront about our reasoning. In almost every case, it’s because a substantial price cut radically shifts the value proposition, offsetting the reservations we held when evaluating it at full retail price.
